Beverage Bonanza 2024: Modelo, Tequila, Whiskey, and Non-Alcoholic Delights

Image Source: Instagram

Business

January 18, 2024

By Rajiv

Image Source: Instagram

Modelo’s Triumph: Modelo Especial surpassed Bud Light as top-selling US beer in 2023

Image Source: Instagram

Imported Beer Surge: Imported beer, led by Modelo, saw a $1 billion sales increase

Image Source: Instagram

Beer Premiumization: Declining volume sold indicates a trend towards premium, imported beers

Image Source: Instagram

Tequila’s Rise: Tequila sales increased by 5.1% in 2023, indicating sustained interest

Image Source: Instagram

Celebrity Spirits: Celebrities introduced innovative spirits, boosting the market

Image Source: Instagram

Non-Alcoholic Revolution: Non-alcoholic beverage spending rose 35% to $565 million in 2023

Image Source: Instagram

Ready-to-Drink Dominance: Ready-to-drink category sales rose 6%, reaching $10.7 billion

Image Source: Instagram

Wine-Based Cocktails: Despite wine sales dip, wine-based cocktail sales rose 20%

Image Source: Instagram

Environmental Brewing: Patagonia’s sustainable Kernza Lager reflects growing environmental awareness

Image Source: Instagram

Changing Demographics: Shifting demographics challenge traditional American beers’ dominance