Beverage Bonanza 2024: Modelo, Tequila, Whiskey, and Non-Alcoholic Delights

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Modelo’s Triumph: Modelo Especial surpassed Bud Light as top-selling US beer in 2023

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Imported Beer Surge: Imported beer, led by Modelo, saw a $1 billion sales increase

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Beer Premiumization: Declining volume sold indicates a trend towards premium, imported beers

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Tequila’s Rise: Tequila sales increased by 5.1% in 2023, indicating sustained interest

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Celebrity Spirits: Celebrities introduced innovative spirits, boosting the market

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Non-Alcoholic Revolution: Non-alcoholic beverage spending rose 35% to $565 million in 2023

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Ready-to-Drink Dominance: Ready-to-drink category sales rose 6%, reaching $10.7 billion

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Wine-Based Cocktails: Despite wine sales dip, wine-based cocktail sales rose 20%

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Environmental Brewing: Patagonia’s sustainable Kernza Lager reflects growing environmental awareness

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Changing Demographics: Shifting demographics challenge traditional American beers’ dominance

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